SUSTAINABLE FASHION
Explore our sustainable, inspirational clothing collections. Here's how we contribute towards the sustainable
fashion model.
Why we are a part of the sustainable fashion model
1. The fashion industry is the 2nd largest polluter in the world. We care about the planet and want to change that.
2. Unethically made and poor working conditions is not our forte.
3. Overproduction is unnecessary, this is why our stock is made to order.
4. 81% of global respondents in a sustainability survey, said that it is extremely important that companies implement programs to protect the environment.
How we contribute to sustainable fashion
1. We use water-based inks in our print method which are non toxic, safe for the environment and animals. They are also biodegradable.
2. Our print process uses low energy and zero waste water which lowers our carbon footprint.
3. We do not overproduce stock, which decreases waste.
Statistics
The percentage groups of respondents which said it's important that companies contribute to sustainability, are as follows:
1. Gen Z (15-20yrs - 80%
2. Millennials (21-34yrs) - 85%
3. Gen X (35-49yrs) - 79%
4. Baby Boomers (50-54yrs) -72%
5. Silent Generation (65+ yrs) - 65%
Overall 81% of Global respondents think sustainability is a must!